The presentation, which was recorded and is now presented here, addresses many key issues that a photographer must address if they expect their business to thrive. Using some of his own real-world examples, Allen shares information that should take the 'mystery' out of business and marketing for photographers.
Topics include:
Identifying a true market opportunity
Managing change in the industry- Business scalability and return-on-investment
Budgeting and the cost of doing business
Creating a marketing plan
Tried and true marketing techniques
Converting website visitors into customers
The use of coupons and incentives
Pricing strategies
Engaging your audience
The presentation is 43 minutes long, and will teach you how to creating a financial forecast and a marketing plan to support growth within that forecast,
how to make sure the your website is built for your audience, not just for you, and how to use known techniques for driving growth to your photo business.
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